When you hear about smart drugs, often called “nootropics,” You probably think about all of the other supplements you have taken that have not worked. Many nootropics have promising benefits, like boosting memory, focus, or motivation, and there’s research to support specific uses. But the most effective nootropics, like Modafanil, aren’t intended for use without a prescription to treat a specific condition. In fact, recreational use of nootropics is hotly-debated among doctors and medical researchers. Many have concerns about the ethics of using cognitive enhancers to gain an advantage in school, sports, or even everyday work.
Many have criticized nootropics as the "steroids" of Intelligence, giving the user super human abilities to surpass others around them through brain power. Recently they have been all the rage in Silicon Valley giving entrepreneurs the ability to work longer than their competitor.
As the Health industry grows it is no surprise the niche categories do as well, giving brain optimization a front row seat for financial success. Nootropics are projected to grow in popularity as automation in jobs become more prevalent and higher paying jobs require more intelligence than manual labor. Where will the cognitive enhancement industry be in a few years? No one knows, but google has had a 500% increase in the word "nootropic" being searched from 2010-2015. Grab your popcorn folks, the movie Limitless is becoming a reality.